Hasbro Toys

Transformers – Storyboards / Animatic

THasbro Toys needed a way to visualize the possabilites of developing a new automated transforming Optimus Prime – Transformer toyline.

We created a story and animatic that transformed you into a new world of possabilities.

Result:

April9, 2021 
“Hasbro’s new $700 Optimus Prime toy can finally transform all on its own”
“Transformers Optimus Prime Auto-Converting Programmable Robot – Collector’s Edition”